For B2B revenue leaders · EMEA & US

Reach the vertex through proven momentum.

We build repeatable revenue engines for tech and SaaS companies — through GTM strategy, deal qualification, and sales leadership that scales across markets.

20+ yrs
Enterprise GTM
3 markets
EMEA · UK · US
€50M+
P&L led
Pipeline health
Q3 · live
$12.4M
↑ +28%
Forecast Closed-won
Win rate up 12pt this quarter
Qualification adoption: 84% of opps
What we do

Three ways we move revenue forward.

Each engagement compounds. Audit informs strategy; strategy feeds enablement; leadership keeps it shipping. Pick where you are — we'll meet you there.

01 · Diagnose

Pipeline audit

A 360° view of pipeline, conversion, forecast accuracy, and qualification rigor — delivered in two weeks. Walks you out with a prioritized action list and the math to defend it.

Pipeline Forecast 2 weeks
Get a quote
02 · Install

Deal qualification rollout

Done-for-you qualification rollout — typically using MEDDICC as the working framework, but adapted to whatever your industry, deal complexity, and team maturity actually need. Includes CRM field configuration, two team workshops, four deal clinics, and a manager coaching framework that holds up under scrutiny.

MEDDICC CRM 4-6 weeks
Get a quote
03 · Lead

Fractional sales leadership

Embedded VP of Sales support during transition, scale-up, or recovery. 2-3 days a week with the team — full responsibility for forecast, hiring, coaching, and board reporting.

Fractional EMEA + US 3-6 mo
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04 · Try first

Free 30-min discovery call

Not sure which engagement fits? Book a free 30-minute call. We'll diagnose the bottlenecks, sketch a rough plan, and you decide if there's a fit for further work. No pressure, no aggressive sales pitch (unless you ask for one ;-)).

Free 30 min Remote
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The engagement path

From diagnostic to a repeatable revenue engine.

A typical end-to-end engagement runs sixteen weeks. Most clients enter at audit; some come in for the qualification rollout directly; a few want fractional leadership while transitioning. The phases below are sequential when run in full.

01
Week 1–2

Audit

Pipeline review, forecast accuracy diagnostic, qualification rigor assessment, team capacity check.

02
Week 3–6

Strategy

Joint design of ICP, motion, pricing approach, and the pipeline math that supports the next quarter.

03
Week 7–10

Enablement

Qualification framework (MEDDICC) installed in CRM. Deal reviews, role-plays, and manager-of-managers coaching framework.

04
Week 11–16

Execution

Weekly cadence with sales leaders. KPIs land. The engine becomes yours, not ours.

Illustrative engagement · Series B SaaS, EMEA
Free · No signup required

Score any deal in your pipeline against MEDDICC in 90 seconds.

The same scoring framework we install at Series B and beyond. Drop in deal context, get a 0–21 score with specific gaps and recommended actions.

  • All 7 MEDDICC elements scored independently
  • Identifies the top 2 gaps to close this week
  • Verdict: healthy / recoverable / fictitious
  • Works on any browser, no email required
Sample scoring
M — Metrics 3
E — Economic Buyer 3
D — Decision Criteria 2
D — Decision Process 1
I — Identified Pain 3
C — Champion 2
C — Competition 3
17/21
Recoverable · Close 2 gaps
My Books

Field-tested playbooks, in print.

The same frameworks behind our engagements — distilled into 90-day playbooks for sales leaders and the reps they run. Available now on Amazon.

The AI-Augmented Sales Leader — book cover
For sales leaders

The AI-Augmented Sales Leader

Build an AI-augmented team in 90 days — sharper forecasts, faster ramp, and AI ROI your board will believe.

"AI amplifies whatever discipline you already have. No fundamentals, no AI lift."

A working leadership playbook for VP Sales, CROs, and Sales Directors asked to "do something with AI" without losing forecasting discipline or board credibility. 22 chapters, 20 worksheets, 25 manager prompts, and a phased team-wide rollout — tool-agnostic, written from a real €50M P&L.

The AI-Augmented Seller — book cover
For sales reps

The AI-Augmented Seller

Reclaim 12 hours a week, win more deals, and stop sending emails that get deleted.

"Stop competing on hours worked. Start competing on leverage."

A 90-day playbook for B2B reps who'd rather use AI than be replaced by it. 21 chapters, 17 worksheets, 20 reusable prompts mapped to 15 real sales problems — prospecting, cold email, discovery, MEDDICC qualification, forecasting, and more. Direct, specific, and tested in the field.

It Will Never Catch On — book cover
For anyone facing change

It Will Never Catch On

Every new tool — the calculator, the telephone, the printing press, now AI — arrived to the same fear. History has already lived through it.

"They are all the same fear, in different clothes."

Sixty true stories proving the fear of new technology is ancient, the change is survivable, and the people who learn the tool come out ahead. From the Luddites to Kodak to AI — a calm, evidence-based playbook for meeting the next disruption as an adopter instead of a denier.

As an Amazon Associate I earn from qualifying purchases.

Ready to find your vertex?

30-minute call, free. We'll diagnose the bottlenecks, sketch a rough plan, and show you what an engagement could look like. No aggressive sales pitch (unless you ask for one ;-)).

Book a strategy call Or send a brief — we reply in <24h